We make Mixed Reality production easy

Playdeo’s original concepts, software, engineering and animation are all realised in our studio.

You could break Playdeo's productions into three broad areas

Concepting and prototyping
Creating new formats, new interactive mechanics, world, character and script development

Mixed Reality production
The production of 3D-tracked video content, production design, costume, locations, audio, editing, post production, VFX and music

Development and release
Developing games, interactive characters and interactions, integrating the video into the game environment, publishing, marketing and business intelligence

3D scanning Avo's body from a real avocado
Concept designs for Avo outfits made in collaboration with Kong Studio
Concepting and prototyping

Adorable, procedural character design

Avo is not just a lovable fruit, Avo runs a sophisticated procedural animation system that combines both hand-animated expressiveness with automated systems for walking, looking and moving around. That means that even though you have full control over Avo in each TV episode, he can also be hand animated to express all the emotions we've grown to love, all while his feet never slide around on the floor like in other mobile games.
3D scanning of new characters using Capturing Reality and a cross-polarised lighting rig to capture true colours by reducing reflection
TV Production
From scriptwriting to storyboard, from production design to costume, shoot and post.
Shooting TV itself is a massive collaborative project. We’ve worked with TV, advertising and comics writers, storyboard artists, production and product designers, costume designers, directors, lighting designers, and make-up artists.
Development and release

Software & engineering invention  

Making a new playable space inside video of course requires a significant amount of software and engineering invention.

For example, with Avo, the player draws a path with their finger across the screen, for Avo to follow, and in this way they choose Avo’s direction and story, as well as changing their perspective on the scene. Every time a player moves, they’re engaging a dynamic, rules-based system that responds by choosing from multiple cameras that follow where Avo is directed. This creates a set of camera cuts that frame the character in the most interesting way at any given moment.

On a lower level, we needed to create a system that uses two video decoders to dynamically construct visual edits on-device, with no frame pauses or glitches.

For Mystery Coast, we invented and built Signet, a full 3D volumetric painting system, based on signed distance fields, that has enabled a buttery smooth, satisfying and expressive cleaning mechanic in order to restore 3D treasure.

We use our own camera software built on Apple's ARKit, that allow us to instantly record and experiment with game mechanics mapped into recorded video, as well as making remote production and instant editing possible.

On both Avo and Mystery Coast, the entire set and all props and objects were 3D-scanned, to add depth to video. When brought together in the Unity game engine they allow game characters, mechanics and interactions to sit and operate comfortably and convincingly in the 3D world.

3D scan of Billie's Lab from Avo

We’re inventing a new kind of entertainment!